Project Brief: I initially thought of this watch concept for a week-long watch design assignment in a RISD Rhino class. I revisited the project in 2019 and decided to redesign it, giving it a little more time.
Always surrounded by electronics and appliances providing the time digitally, people are no longer required to rely on quickly reading an analog clock. I noticed a lot of people were wearing analog watches because they liked the look but used their phone to check the time.
My wristwatch design has the analog feeling with the convenience of a digital clock. One hand for the hour and one hand for the minutes, magnifying the tiny numbers one at a time to a readable scale. The magnification cues a satisfying play with depth in the face to provide clearance for the hands. I modeled the watch in Solidworks, adding a deployment clasp for a secure connection with the metal mesh and ceramic link bands. The branding for Gnif was done by graphic designer, Sam Hecht.
2016 ORIGINAL DESIGN RENDERS
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2019 REDESIGN: GNIF